Top 10 most powerful drinks brands

1. Johnnie Walker


The Diageo-owned blended Scotch colossus now has clear water between it and rivals such as stablemate Smirnoff and the mighty Bacardi, breaking through the 20m-case barrier for the first time in 2013 thanks to hugely impressive geographical spread. Not even the clampdown on extravagance in China could interrupt its progress.

Sub category: Blended Scotch

Owner: Diageo

Country: Scotland 

Total score: 97.0%

Change: 6%

Brand score: 85% 

Change: 2%

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