European demand drives Label 5 growth

Label 5 Scotch whisky has hit a new sales record, selling 2.51 million cases in 2013, with Europe the primary source of growth.

Label-5

Label 5 sold over 2.5m cases last year

Unlike the majority of international Scotch brands, which are reliant on emerging regions such as South America and Asia for growth, Label 5 has managed to grow in continental Europe, despite economic stagnation.

Speaking to the drinks business at Vinexpo Asia-Pacific, Sandrine Morales, export manager at brand-owner La Martiniquaise, said that she was pleased to see Label 5 growing in its major markets of France, Portugal and Belgium.

“France is a major market and we are big in the country where whisky is big,” she said, adding, “and Portugal and Belgium are both growth drivers”.

Continuing, she admitted that is was “unusual to find growth drivers in Europe”, and said that for the future, Label 5 was looking to increase its presence in South Africa.

In terms of raising awareness for the Scotch, Morales said that Label 5 has focused on digital marketing for past three yeas.

Indeed, today (10 June), the brand is launching a Facebook competition called the 5-second city contest, which invites Label 5 consumers to take a 5-second Instagram video of their favourite city for a chance to win a round-the-world trip for two.

As previously reported by db, to enter, become a fan of the Label 5′s Facebook page and register for the contest, and upload your video entry to Instagram with the hashtag #5SCITY and your chosen city.

The competition will run for two months with the video receiving the most votes online winning the once in a life time trip.

For more information visit the Scotch whisky brand’s Facebook page.  

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more