Chile joins Wine in Moderation programme

Chilean wine industry organisation Vinos de Chile has joined an association set up to tackle alcohol-related harm while promoting a culture of wine appreciation.

Wine in ModerationCalled Wine in Moderation–Art de Vivre (WIM), Vinos de Chile’s decision to join the alliance further strengthens strong ties between WIM and South America and “firmly establishes Wine in Moderation-Art de Vivre as the social responsibility movement of the global wine sector”, according to information sent to the drinks business yesterday.

With the Chilean organisation’s membership, approved by the WIM General Assembly in May 2014, Vinos de Chile becomes the national contact point of WIM programmes, while it will become responsible for the planning, co-ordination and accountability of WIM in Chile.

The WIM Programme is a single programme with a common message but has the capacity to adapt to national needs and cultural identities.

“It is a great pleasure to welcome Vinos de Chile to the Wine in Moderation-Art de Vivre programme as we share the key values of moderation and responsibility as applied to the marketing and consumption of wine” commented George Sandeman, president of WIM. “The programme is becoming truly global!”

Vinos de Chile is renowned for its commitment to sustainability, having launched the Sustainability Code of the Chilean Wine Industry in early 2011. Commenting on the organisation’s decision to support WIM, Vinos de Chile president, René Araneda said, “Joining WIM reflects the commitment of Vinos de Chile with sustainability, which includes in its social dimension, the responsibility with consumers.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Buyer

BrandAlley UK LTD
London EC2A

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more