Canti Prosecco ad brings Venice to London

Canti Prosecco’s TV advertising is set to go live later today, but you can preview the commercial on the drinks business now.

Set to break during ITV’s Coronation Street in the UK this afternoon, the ad features a woman in a gondola being taken through Britain’s streets as though she was floating along a Venetian canal.

Gianni Martini, owner and CEO of Italian wine brand Canti, described the commercial as “the fusion of the Italian way of life with the UK”.

Targeting “affluent female supermarket shoppers”, the new ad will roll out until the end of the year. It will appear across ITV 1, ITV2, ITV3, Channel 4, More4, E4, Film4, UKTV, Channel 5 and SKY.

The commercial was filmed in Venice and created by Havas Milan, and directed by Sebastien Grousset, with media spots secured by Arena.

As previously reported by db, Canti brand owner Fratelli Martini has invested £1.7 million in a television campaign for the wine brand.