Budweiser opens beer hotel in Brazil

23rd May, 2014 by Lauren Eads

A five-star hotel on Brazil’s Copacabana beach is dedicating itself to hosting beer-drinking parties for football fans visiting throughout the World Cup.

doc6fee7ovizix15zr4a2ms

Budweiser is set to takeover the luxurious Pestana Rio Atlantic hotel in Rio De Janeiro this summer transforming it into a beer drinkers paradise as part of a major marketing campaign which will its host dozens of football viewing parties over a four week period, as reported by The Star. 

The hotel, which features an rooftop pool with views of the iconic beach. will be kicking off the festivities with a red carpet event on June 12 at which DJ Nicky Romero set to attend.

A series of marquee events are also expected to take place at the hotel throughout the tournament with attendees expected to include Brazilian footballers such as Bebeto, Dunga and Cafu and French player Lilian Thuram.

Andrew Sneyd, global vice president of Budweiser, said: “Bringing the 2014 FIFA World Cup to Brazil is a unique moment for football, and presents us with the perfect stage to provide fans with an unforgettable experience both at the tournament, and all around the globe.

“No other competition offers such powerful moments of celebration, optimism and camaraderie to its fans, and Budweiser will be right there on the ground to share in those moments and help make them more exciting than ever before.”

Budweiser, official beer sponsor of the World Cup, launched its marketing campaign, “Rise as one”, in February.

Meanwhile Brazillian beer brand Brahma released its commemorative World Cup beer made from barley grown on a football pitch where Brazil’s World Cup teams have trained for decades.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more