Bordeaux 2013: Lafite under €300 a bottle

16th April, 2014 by Rupert Millar

Lafite Rothschild has released its 2013 vintage with a 14% cut on its 2012 price to €288 per bottle.

Chateau LafiteLafite, as usual, is the quickest first growth out of the blocks – though it was pipped to the post by Mouton last year. Last year it released on 22 April – a sign of much earlier and quicker this campaign is – with a 21% cut to €335 per bottle.

This year it has gone down to €288 p/b, a 14% cut on the 2012 price though still a huge 122% above the 2008 price of €130 p/b. On the other hand the 2008 now has a bottle price of €555.

Second wine, Carruades de Lafite, is also out with a 5% drop from €95 to €90 p/b.

Lafite’s pricing is often considered fair by merchants and the château’s en primeur release is nearly always the cheapest on the market. The only caveat from merchants though is that others shouldn’t follow suit due to the Lafite’s prestige and the premium it could effectively command.

Nonetheless, Lafite’s standing has fallen somewhat of late, with prices across vintages and the various wines from the Lafite stable falling back to 2010 pricing levels and Liv-ex reported that its premium over the other first growths has fallen from 129% to 45% since 2012. Will buyers be so keen to buy this time around even if the pricing is fair?

The 2013 price will probably see Lafite available for around £3,200 a case, the current consumer price for the 2012 is £3,830, so it will be some way below vintages going back to 2004.

Now Lafite has set a benchmark for the first growths it will be interesting to see what they decide to do next. Last year Mouton, Margaux and Haut-Brion all released at €240 p/b.

One source mentioned to the drinks business that they thought Mouton might choose to release at €200 p/b this year, which would represent a 16% price cut on the ’12s.

A more in-depth look at Lafite, its pricing and analysis from merchants will be posted soon.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more