Bordeaux 2013: Lafite under €300 a bottle

16th April, 2014 by Rupert Millar

Lafite Rothschild has released its 2013 vintage with a 14% cut on its 2012 price to €288 per bottle.

Chateau LafiteLafite, as usual, is the quickest first growth out of the blocks – though it was pipped to the post by Mouton last year. Last year it released on 22 April – a sign of much earlier and quicker this campaign is – with a 21% cut to €335 per bottle.

This year it has gone down to €288 p/b, a 14% cut on the 2012 price though still a huge 122% above the 2008 price of €130 p/b. On the other hand the 2008 now has a bottle price of €555.

Second wine, Carruades de Lafite, is also out with a 5% drop from €95 to €90 p/b.

Lafite’s pricing is often considered fair by merchants and the château’s en primeur release is nearly always the cheapest on the market. The only caveat from merchants though is that others shouldn’t follow suit due to the Lafite’s prestige and the premium it could effectively command.

Nonetheless, Lafite’s standing has fallen somewhat of late, with prices across vintages and the various wines from the Lafite stable falling back to 2010 pricing levels and Liv-ex reported that its premium over the other first growths has fallen from 129% to 45% since 2012. Will buyers be so keen to buy this time around even if the pricing is fair?

The 2013 price will probably see Lafite available for around £3,200 a case, the current consumer price for the 2012 is £3,830, so it will be some way below vintages going back to 2004.

Now Lafite has set a benchmark for the first growths it will be interesting to see what they decide to do next. Last year Mouton, Margaux and Haut-Brion all released at €240 p/b.

One source mentioned to the drinks business that they thought Mouton might choose to release at €200 p/b this year, which would represent a 16% price cut on the ’12s.

A more in-depth look at Lafite, its pricing and analysis from merchants will be posted soon.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Director of Sales

Matthew Clark
Field based - Hampshire, Dorset, Surrey, Berkshire or West Sussex, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more