Westons plans international expansion

7th March, 2014 by Lauren Eads

UK cider makers, Westons Cider, has announced plans to expand internationally by pushing into new export markets including Asia, South America, Africa and the Caribbean.

OLYMPUS DIGITAL CAMERA

Weston Cider’s export team.

The Herefordshire based company currently exports to more than 40 countries worldwide and achieved a record of volume sales over 2013 which saw a 20.6% increase on sales to January 2014.

During the last 12 months, Westons Cider has continued to develop and build partnerships with business such as Radeberger Gruppe UK, Germany’s largest domestic brewer, and the Charles Wells Pub Company in France.

As a result of increased international demand, Westons is now looking to increase its sales in emerging markets such as Asia, South America, Africa and the Caribbean.

Roger Jackson, commercial director of Westons said: “Westons Cider’s export business has become an increasingly important element of our business strategy and growth achievements. Since we began trading in Australia as Westons World Brands, sales volumes have increased by 39.7% (year to end January 2014) making it our largest branded international market.

“We have also seen a growing demand for premium British ciders across the globe. It’s important for us as a company to meet this demand and invest in the right channels to continue this growth. This investment into our export division will ensure that we have a strong and sustainable platform to meet the increasing demand for Westons ciders in international markets.”

He added: “Worldwide premium cider sales are growing rapidly and premium quality British ciders are an integral part of the government’s plan for economic growth. Westons is perfectly positioned to help leverage this internationally.”

Westons brands which are currently driving overseas sales include Stowford Press, Westons Premium, Wyld Wood Organic Apple and Pear Ciders, cloudy still cider brand Old Rosie and the Henry Westons authentic cider range.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more