Vinho Verde UK exports surge

25th March, 2014 by Lauren Eads

Vinho Verde has continued its upward trend in the UK with exports rising by 13% in 2o13, according to recent figures.

VinhoVerdeThe UK is now the eighth most important market for Vinho Verde in terms of volume, which rose from 667,731 litres in 2012 to 751,001 litres in 2013 – up 13%.

Over the last five years export volumes of the Portuguese wine has increased by 35%.

In terms of value, the UK is now ranked as the ninth most important market with total sales rising from €1,235,559 in 2012 to €1,556,754 in 2013.

Manuel Pinheiro, executive president of The Comissao de Viticultura da Regiao dos Vinhos Verdes (CVRVV) said: “We had predicted that 2013 would be a very good year for exports of our wines, and this has proved to be the case.

“The latest figures show that globally exports of our wines have grown by 63% in volume and 91% in value over the last 10 years which is a very significant increase and accounts for around 36% of our total business in 2013 which are the highest figures ever for the region.”

He added: “The growth in the figures for the UK reflects the impact that our three year promotional campaign has had, and the larger jump in value shows that our quality message is getting through and people are starting to trade up and experiment with the more expensive and diverse range of wines that are now being made in Vinho Verde.”

International exports have been driven largely by a new wave of drier, varietally-labelled Vinho Verde, but, as reported by the drinks business, concerns have been raised that the region might be abandoning its traditional approach too quickly.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Staff Writer – The Drinks Business

The Drinks Business
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Commercial Director

The Drinks Business Hong Kong
Hong Kong

Key Accounts Manager - Impulse Channel

Australian Vintage Limited
Croydon, Greater London, United Kingdom, UK

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

The Global Beer Masters 2017

Deadline : 1st August 2017

Champagne Masters 2017

Deadline : 4th August 2017

Global Chardonnay Masters 2017

Deadline : 10th August 2017

The Global Riesling Masters 2017

Deadline : 10th August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more