Scandinavians favour Italian wine

11th March, 2014 by Lauren Eads

Italian wine has become the most commonly drunk wine in Scandinavia, partly driven by sales of Prosecco.

ItalyConsumption of wine in Sweden, Norway and Finland is on the rise with research by Wine Intelligence finding more Italian wine is consumed in Scandinavia over any other region’s wines, as reported by Vinexpo.

In Sweden Italian wines have outstripped Spanish and French wines to become the most popular choice, while in Norway and Finland Italian wine was already the number one choice, the report said.

Wine Intelligence said Italy was the only top-five country of origin to increase in popularity in the region over the last two years, with sales of Prosecco having a major impact.

Sales of sparkling wine have risen by 45% in Finland, 70% in Norway and 54% in Sweden since 2011, while Sauvignon Blanc has also become increasingly popular across all three markets.

This week it was confirmed that sales of Prosecco were now overtaking those of Champagne demonstrating the continued worldwide thirst for Italian sparkling wine. 

A downturn in wine sales in the Nordic region is not anticipated but Wine Intelligence warned that recent growth should not be taken for granted by the wine industry.

Richard Halstead, chief operating officer of Wine Intelligence said: “Norwegians may be drinking more wine, but they seem less adventurous in their choices and more unsure of their wine knowledge than they used to be.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more