Top tips for luxury drinks brands

10. Express your brand DNA

DNAEnsure that you have a clear definition of your own brand and its DNA.

This should incorporate its values, its history, its story and its vision for the future. Once this has been captured, this should be clearly communicated to your customers and retail partners.

Your physical retail space should be the 3D expression of all of the above, and should truly bring your brand to life.

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