Top 10 new products in November

Absolut Originality

Absolut OriginalityAbsolut has continued its limited edition theme with Originality. Launched in global travel retail last month, the collection features four million original designs.

Celebrating the brand’s blue colour, each bottle of Absolut Originality contains a drop of cobalt blue released as a colourless liquid into the glass at 1600°C. As the glass cools off a unique blue infusion appears inside the glass of each package. “Absolut Originality presents our iconic bottle in its most classy form to date,” says Mathias Westphal, global brand director at The Absolut Company. “We took inspiration from traditional Swedish glass-craft, and made it available to the world. When we watched a drop of cobalt sink into the hot glass the first time, we didn’t know what it would look like. But the very first bottle looked amazing, and what started as a playful experiment ended up as four million one-of-a-kind pieces of art.”

RRP: £18.

Pernod Ricard +44 (0)20 8538 4484

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