Top 10 new products in November

Baileys Chocolat Luxe

Baileys Chocolat LuxeBaileys Irish Cream Liqueur has launched Baileys Chocolat Luxe. Taking over three years to create, the new blend brings together alcohol, Madagascan vanilla and over 30 grams of real Belgian chocolate per bottle. The product has been created by Anthony Wilson, principal scientist and son of one of Baileys Original Irish Cream’s creators Steve Wilson. Commenting on the creation, he said, “The philosophy behind developing Baileys Chocolat Luxe was to create an ambient molten chocolate experience – something that you could pour and drink at room temperature that would have the multi-sensory experience of eating chocolate.”

According to Wilson, it was the smallest of changes that provided the momentous breakthrough after 839 failed attempts. Lowering the alcohol content by just 1.3%, the flavour of the whiskey finally complemented, rather than overpowered the chocolate.

Baileys Chocolat Luxe is available at Harvey Nichols in the UK and is now being launched in global travel retail outlets.

RRP: £16.99 for 50cl. Diageo +44 (0)20 3036 0289

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters