Top 10 new products in November

Baileys Chocolat Luxe

Baileys Chocolat LuxeBaileys Irish Cream Liqueur has launched Baileys Chocolat Luxe. Taking over three years to create, the new blend brings together alcohol, Madagascan vanilla and over 30 grams of real Belgian chocolate per bottle. The product has been created by Anthony Wilson, principal scientist and son of one of Baileys Original Irish Cream’s creators Steve Wilson. Commenting on the creation, he said, “The philosophy behind developing Baileys Chocolat Luxe was to create an ambient molten chocolate experience – something that you could pour and drink at room temperature that would have the multi-sensory experience of eating chocolate.”

According to Wilson, it was the smallest of changes that provided the momentous breakthrough after 839 failed attempts. Lowering the alcohol content by just 1.3%, the flavour of the whiskey finally complemented, rather than overpowered the chocolate.

Baileys Chocolat Luxe is available at Harvey Nichols in the UK and is now being launched in global travel retail outlets.

RRP: £16.99 for 50cl. Diageo +44 (0)20 3036 0289

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Senior Export Sales Manager (Beer)

Protege International Group Cyprus Ltd
London, UK


Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Specialist

London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

On Trade Sales Manager

Sekforde Drinks Ltd

OenoTrade Portfolio Tasting 2020

London,United Kingdom
26th Feb 2020

Wines of Portugal Annual Tasting 2020

London,United Kingdom
27th Feb 2020
Click to view more