2nd September, 2013 by Becky Paskin
7. Dewars
2012 case sales: 3m
2011 case sales: 3.2m
Growth in 2012: -6%
The Bacardi-owned blended Scotch, a hit amongst its American drinkers, shrank slightly in the past year, pushing it down from sixth position to seventh.
That all may change in the 2013 Brand Champions however, when sales of Dewar’s Highlander Honey – the first Scotch to add honey flavouring – are taken into account. ….
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