The world’s top 10 spirit brands

3: Johnnie Walker

Johnnie WalkerVolume 2011: 18 million 9l cases
Volume 2012: 19.7 million 9l cases
Change 11-12: +9.4%
2012 ranking: 3

According to the IWSR, Johnnie Walker remains the number one Scotch brand in the world, with 2012 global sales just shy of 20 million cases. While sales are strong in the UK, the US, Brazil and Mexico are the brand’s most buoyant export markets, along with China, Thailand and South Africa.

Johnnie Walker’s impressive sales growth last year came mainly from its premium offerings, such as its limited edition Explorers’ Club Collection – a trio of blends inspired by the riches found along the world’s great trade routes. So far, the Gold Route and Spice Route have been launched with the third expected later this year.

Clinching the number one spot ahead of Smirnoff in The Drinks Business Power Brands 2013 list, pushing the vodka brand down into second place for the first time in eight years, Johnnie Walker’s recent momentum has been phenomenal, with global sales increasing by nearly five million cases in the last two years.

Brand owner: Diageo
Head office: Lakeside Drive, London NW10 7HQ,
UK Tel: +44 (0)20 8978 6000
Website: johnniewalker.com
Brand director: Gavin Pike
PR (UK): Diageo press office +44 (0)20 8978 2749
Product range: Red, Black, Green, Gold and Blue Labels, Double Black, Expolorers’ Club Collection

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Key Account Executive

Berkmann Wine Cellars
London, UK

Sales and Marketing Director

New Generation Wines
London, UK

Brand and Marketing Manager

New Generation Wines
London, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Sales Director

Manchester Gin
Manchester, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Staff Writer

The Drinks Business
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Marketing and Communications Manager

Southern England Wines (UK) Ltd
Petworth, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019

RAW WINE London

London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more