The world’s top 10 spirit brands

12th June, 2013 by Lucy Shaw

3: Johnnie Walker

Johnnie WalkerVolume 2011: 18 million 9l cases
Volume 2012: 19.7 million 9l cases
Change 11-12: +9.4%
2012 ranking: 3

According to the IWSR, Johnnie Walker remains the number one Scotch brand in the world, with 2012 global sales just shy of 20 million cases. While sales are strong in the UK, the US, Brazil and Mexico are the brand’s most buoyant export markets, along with China, Thailand and South Africa.

Johnnie Walker’s impressive sales growth last year came mainly from its premium offerings, such as its limited edition Explorers’ Club Collection – a trio of blends inspired by the riches found along the world’s great trade routes. So far, the Gold Route and Spice Route have been launched with the third expected later this year.

Clinching the number one spot ahead of Smirnoff in The Drinks Business Power Brands 2013 list, pushing the vodka brand down into second place for the first time in eight years, Johnnie Walker’s recent momentum has been phenomenal, with global sales increasing by nearly five million cases in the last two years.

Brand owner: Diageo
Head office: Lakeside Drive, London NW10 7HQ,
UK Tel: +44 (0)20 8978 6000
Website: johnniewalker.com
Brand director: Gavin Pike
PR (UK): Diageo press office +44 (0)20 8978 2749
Product range: Red, Black, Green, Gold and Blue Labels, Double Black, Expolorers’ Club Collection

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

Brand Marketing Manager

ATOM Supplies Ltd
Tunbridge Wells, UK

Senior On-Trade Sales Manager, London

Nyetimber
Central London, UK

Maverick Drinks Portfolio Ambassador to the North

Maverick Drinks
North West England, UK

Key Account Manager – Wine – On Trade – Dubai

Vantage Hospitality - Dubai
Dubai, UAE

Brand Ambassador European Markets

Bodegas Torres
Spain

The Global Merlot Masters 2017

Deadline : 31st March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more