The world’s top 10 spirit brands

12th June, 2013 by Lucy Shaw

8: Baileys

BaileysVolume 2011: 6.8 million 9l cases
Volume 2012: 6.5 million 9l cases
Change 11-12: -4.4%
2012 ranking: 9

The popular Irish cream liqueur brand, founded by Gilbey’s of Ireland in 1974, was the first of its kind on the market.

Having introduced mint chocolate and crème caramel flavours in 2005, in 2008 the brand launched a coffee-flavoured variant and most recently a hazelnut and biscotti flavour, along with a limited edition run of orange truffle last Christmas, which went on sale in the UK and Australia for just three months between October 2012 and January 2013, having been specifically designed with the “discerning female shopper” in mind.

Last October, Baileys launched its biggest ever global advertising campaign in an attempt to inject fresh energy into the brand and attract young female consumers into the cream liqueur category. Running with the: “Cream with Spirit” slogan, the ad campaign was choreographed by Michael Rooney, the man behind Fat Boy Slim’s memorable “Praise You” video.

To back up the campaign, this March, Baileys revealed a new slimline, jet-black bottle design with a revamped, more feminine “B” logo.

Brand owner: Diageo
Address: Lakeside Drive, London NW10 7HQ, UK
Tel: +44 (0)20 8978 6000
Website: baileys.com
Brand director: Philip Almond
PR: Diageo press office +44 (0)20 8978 2749
Product range: Baileys Original, Hazelnut, Mint, Chocolate, Crème Caramel, Coffee, Orange Truffle

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more