The world’s top 10 spirit brands

2: Bacardi

BacardiVolume 2011: 19.6 million 9l cases
Volume 2012: 19.8 million 9l cases
Change 12-11: +1%
2012 ranking: 2

Bacardi celebrated its 150th anniversary in style last year by throwing parties around the world. In addition to its year-long birthday party, the brand also had strong sales figures to celebrate, growing global volume sales to 19.8m 9l cases.

While yet to penetrate the Asian market to a significant degree, sales remained strong in the US last year, helped along by innovations such as Bacardi Wolf Berry blueberry and wolf berry rum and Black Razz raspberry and black sapote rum housed in temperature and light activated bottles.

The brand marked its 150th birthday with a limited edition rum blended by eight Bacardi family members and bottled in a hand-blown crystal decanter inspired by the coconut palm planted at the entrance of the first Bacardi distillery in Santiago de Cuba. Only 1,000 decanters of Ron Bacardi de Maestros de Ron, Vintage: MMXII were made, with 600 being given to family members and 200 going on sale in the US for £1,280 each.

This February, Spanish tennis ace Rafael Nadal was chosen to lead Bacardi’s latest responsible drinking campaign.

Brand owner: Bacardi
Global Head office: 28 Dorset Square, London NW1 6QG, UK
Tel: +44 (0) 20 7563 3400
Website: bacardi.com
Brand director: Dmitry Ivanov
PR: Amy Federman, +1 294 1110
Product range: Bacardi Superior, Bacardi Gold, Bacardi Black, Bacardi Dark Heart, Bacardi Mojito, Bacardi Limon

One Response to “The world’s top 10 spirit brands”

  1. Cheap Walker is no more good whisky

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more