Gouez: Still room for rosé to grow

Benoît Gouez, chef de cave at Moët & Chandon, has stated his belief that there is still room to grow the rosé Champagne category – though at a slower rate than before.

Moet roséAt a recent tasting of rosé base wines in London, Gouez declared that Moët was, “seriously dedicated to making rosé.”

Speaking to the drinks business Gouez explained that rosé now accounted for 20% of Moët’s production and that total production in the region has risen from 3% to over 10% since 1998.

But, he added, despite such rapid growth there was, “still some margin for growth but not at the same pace as in previous years.

“In the last few years growth was in double digits but that can’t continue. Can we push our production to 25%? Why not?

“There will be a limit,” he warned, “there will be a limit because of the quality of the grapes.”

Earlier, Gouez had begun his talk by explaining that rosé was not a new addition to Champagne.

He said that the house had a letter from Napoleon Bonaparte in 1801 which specifically asks for “rozé” to be disgorged from the 1799 vintage – the fact it had to be disgorged being proof, said Gouez, that it was a sparkling rosé and not a still wine.

“Rosé has always existed,” he continued, “but it was always less visible than white because of the difficulty of producing red wines.

“For good red wines you need ripe tannins, which requires sun and warmth, something we don’t always get in Champagne.

“Vintage rosé in particular needs exceptional conditions and so historically there was always a limited amount of it.”

Nonetheless, Moët is investing in new facilities to help bolster its rosé production, with a winery in the Aube region planned.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Senior Export Sales Manager (Beer)

Protege International Group Cyprus Ltd
London, UK

Accountant

Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Specialist

Spiritrade
London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Vivino
Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

On Trade Sales Manager

Sekforde Drinks Ltd
London

OenoTrade Portfolio Tasting 2020

London,United Kingdom
26th Feb 2020

Wines of Portugal Annual Tasting 2020

London,United Kingdom
27th Feb 2020
Click to view more