Gouez: Still room for rosé to grow

17th June, 2013 by Rupert Millar

Benoît Gouez, chef de cave at Moët & Chandon, has stated his belief that there is still room to grow the rosé Champagne category – though at a slower rate than before.

Moet roséAt a recent tasting of rosé base wines in London, Gouez declared that Moët was, “seriously dedicated to making rosé.”

Speaking to the drinks business Gouez explained that rosé now accounted for 20% of Moët’s production and that total production in the region has risen from 3% to over 10% since 1998.

But, he added, despite such rapid growth there was, “still some margin for growth but not at the same pace as in previous years.

“In the last few years growth was in double digits but that can’t continue. Can we push our production to 25%? Why not?

“There will be a limit,” he warned, “there will be a limit because of the quality of the grapes.”

Earlier, Gouez had begun his talk by explaining that rosé was not a new addition to Champagne.

He said that the house had a letter from Napoleon Bonaparte in 1801 which specifically asks for “rozé” to be disgorged from the 1799 vintage – the fact it had to be disgorged being proof, said Gouez, that it was a sparkling rosé and not a still wine.

“Rosé has always existed,” he continued, “but it was always less visible than white because of the difficulty of producing red wines.

“For good red wines you need ripe tannins, which requires sun and warmth, something we don’t always get in Champagne.

“Vintage rosé in particular needs exceptional conditions and so historically there was always a limited amount of it.”

Nonetheless, Moët is investing in new facilities to help bolster its rosé production, with a winery in the Aube region planned.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

Click to view more