UK a tough market to crack for Greece

Greek producers know that cracking the UK market will be hard but think that effort will be worthwhile.

greece“It will be tough to enter,” admitted Lazaros Alexakis, oenologist at Alexakis Winery, to the drinks business on the first day of the LIWF, while Lydia Passadaiou, brand manager at Domaine Skouras, added: “Usually British consumers think of retsina when they think of Greek wine.

“It will be hard to change that image but we’re making steps.”

Both spoke warmly of real changes in Greek winemaking in recent years, with Passadaiou saying that, “some wineries are making huge steps.”

“Winemaking has completely changed,” agreed Alexakis, “in Crete (where he and his brother have their winery) we are able to plant many varieties and there is a lot of experimentation.”

Andrew Parker, marketing manager at Hallgarten Druitt, said that Greece had been largely forgotten about in European winemaking: “They’ve never really taken off,” he told db.

Nonetheless he added that things were changing slowly: “There’s starting to be more awareness and the likes of Santorini are attracting more interest.”

However, the other barriers for Greece are that the names and styles of its grapes can be quite off-putting for consumers.

“The wines can be difficult because of the tannins and acidity,” Parker continued. “Santorini is very approachable and in the hotter south the reds can be a little softer.

“They’re food wines too and, like Italian wines, they’re very different with food. They are a bit of a hand-sell still.”


Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Various Sales Roles (London, Brighton, Bristol, South Wales and East Midlands)

Amathus Drinks Plc
London, Brighton, Bristol, South Wales and East Midlands, UK

Sales Opportunities

Alliance Wine

International Logistic Manager

Wine Source Group
Central London, UK


The Observatory, Old Oak Common Lane NW10 6DX, UK

Sales Manager & Brand Ambassador for Central England

Salcombe Gin
Central England, home office with extensive travel , UK

Director of On-Trade & Prestige

Signium Executive Search
South East England ideally, UK

Brand Marketing Assistant

Hatch Mansfield
Ascot, UK

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

19th May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more