db Awards winners revealed

Best Consumer Campaign – Spirits

Beefeater My LondonWinner: Beefeater My London by Chivas Brothers

Although benefitting from a big budget, the judges felt that Beefeater had used it to maximum effect with its striking My London campaign. Launched in October 2012 with a £100,000 spend, the campaign encouraged Londoners to submit photos conveying the capital’s spirit for the chance to appear on a limited edition Beefeater bottle.

Uploaded via www.beefeaterginmylondon.com, the website featured a map of London highlighting the latest entries from each region. Helping to judge the entries were Central Saint Martin’s College of Art and Design, while The Evening Standard acted as media partner.

Finally, the best entries and finished bottle were displayed in Covent Garden, using an 8m high projection. According to Beefeater the brand reached an audience of over 5m people.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more