Get involved in LIWF 2014 branding

Creative design and marketing agency Barlow Doherty will be exhibiting its new artwork for the 2014 London International Wine Fair (LIWF) at this year’s show.

Barlow Doherty has worked on the new branding for the 2014 and is asking visitors to this year’s show to come along to its stand, where they can get involved in an interactive project that will form part of next year’s artwork.

Part of the new imagery for the 2014 branding is a vine and Barlow Doherty will have a 3D version of a vine (pictured) and 1,000 leaves that can be attached to it each day. The leaves will have different colours and textures and visitors to the stand can attach a leaf and create a full vine. For those who take part in the project there will be a prize draw, with one person winning a Michelin Star meal for two.

In a statement Barlow Doherty said: “We’re very excited to finally be exhibiting at LIWF and to celebrate this, we’ve put together a collaborative label project inspired by our design work for the new 2014 London Wine Fair which will be launched in full at Excel next week.

“We will be asking visitors to come and take part to create a vine with over 1000 leaves each day. Every design will be different and we will make a label with the final version and will be on show at the 2014 exhibition.”

The Barlow Doherty agency is dedicated to the wine industry, working on branding, wine label design and advertising campaigns and members of its design team will also be on hand at stand D40, throughout the wine fair.