Languedoc co-op focuses on Rhône
16th April, 2013 by Rupert Millar
A leading co-operative from the Languedoc is pushing its range of Côtes du Rhône as it seeks to capitalise on the region’s popularity in the UK.
The co-operative, Les Vignobles Foncalieu, is hoping for even better results than last year, which saw a total of 26,000 bottles sold in the UK – 3% of its global exports.
As a result, Foncalieu will be increasing its investment in the UK as it targets the on-trade in particular.
Marie-Annick Consola, UK on-trade manager explained: “The profile and quality assurance of wines from the Côtes du Rhône provide our UK-based customers with peace-of-mind that they are getting value for money.
“Foncalieu’s technical department is committed to sourcing high quality products that are distinctive and reflect the values of the Côtes du Rhône region.”
Inter Rhône recently highlighted the growing popularity of the Rhône at its annual trade day.
Not only is the Rhône now the leading French AOC by volume, it is also growing in value with an ever increasing share of its wines being sold for £5-£6 a bottle and even out-performs Bordeaux in the £10+ category.
By way of further contrast, the Languedoc is declining in many categories.
The Foncalieu range is based on four wines, including Réserve de l’Abbé, Réserve du Crouzau and Mazets de St Victor, made from blends of Grenache, Syrah, Carignan and Cinsault.