February’s top 10 new products

Tanqueray Malacca

tanqueray-malaccaDiageo has relaunched Tanqueray Malacca spiced gin following requests from bartenders around the world. A run of 100,000 individually numbered bottles will be produced worldwide, which will be sold exclusively in the on-trade.

The recipe for the spiced gin was developed in 1839 during the days of the company’s Far Eastern trade and recorded in Charles Tanqueray’s journals.

While travelling across Europe and the East Indies, Tanqueray hand selected the botanicals and spices to create the blend. The gin was sold briefly in the US in the early 2000s and since production ceased a large number of bartenders have called for its return.

Launch events hosted by Tanqueray’s master distiller Tom Nichol will take place this month at secret locations in New York, San Francisco and London. Nichol is under strict orders to keep the recipe secret.

CONTACT: Diageo +44 (0) 20 8978 2749

2 Responses to “February’s top 10 new products”

  1. Struan says:

    This is a mighty fine drop, but not a 750GBP mighty drop, perhaps amend the RRP with a well placed decimal.

  2. Tom says:

    hahahahaa this is funny.
    Malacca is the Greek slang word for wanker!

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