Top 10 wine brands
8th November, 2012
by
db_staff
8. Lindemans
Volume 2011: 7,000,000 9l cases
Volume 2010: 6,700,000 9l cases
Change 10-11: 4.5%
Brand owner: Treasury Wine Estates
Head office: Regal House, 70 London Road, Twickenham, Middlesex TW1 3QS, UK
Tel: +44 (0)20 8843 8411
Website: lindemans.com
Marketing director: Richard Trimby
PR (in-house): Sarah Bentley
Product range: Cawarra, Bin Series, Reserves
The Lindeman’s Bins series has set itself up as a quality Australian wine showing great value for money. But the winery’s luxury tier Trio also enjoyed success with Lindeman’s St George 2009 named in Matthew Jukes’ top 100 Australian wine list and the International Wine Challenge awarding Pyrus and Limestone Ridge 2010 awards.
In the UK, Lindeman’s has raised awareness and engaged with consumers via a wine and book platform, wineandbookclub.co.uk. Activation includes a Kindle giveaway competition in stores nationally, sponsorship of the Cheltenham Literary Festival and a partnership with Oxfam, with wine and book events taking place in specialist their bookshops across the UK.