Top 10 wine brands
8th November, 2012
by
db_staff
10. Blossom Hill
Volume 2011: 5,017 900 9l cases
Volume 2010: 5,700,000 9l cases
Change 10-11: -13%
Brand owner: Diageo
Head office: Lakeside Drive, Park Royal, London NW10 7HQ, UK
Tel: +44 (0)20 8978 6000
Website: blossomhill.com
Brand director: Simon Lawson
PR: Mercieca +44 (0)20 7482 8592
Product range: Blossom Hill Soft and Fruity Red, Crisp and Fruity White, Blossom Hill Vineyard Collection, Blossom Hill Winemakers Reserve Pinot Grigio, Chardonnay, Sauvignon Blanc, Chenin Blanc, Merlot, Cabernet Sauvignon, Blossom Hill White Zinfandel and White Grenache
Blossom Hill has launched a £1.2m campaign “get things started with the taste of summer” to drive relevance and appeal of rosé to a wider audience, using the calendar of 2012 events to inspire consumption occasions.
Currently rosé is only drunk 4.5 times a year, with 23% of consumers not choosing rosé because they don’t know when to drink it. By giving rosé an occasion and linking to food, Blossom Hill hopes this can drive higher relevance to a wider wine drinking audience, as currently 24% of consumers would consider rosé as a wine for an aperitif or to enjoy with starters. Part of the promotion is a designer canapé plate competition where consumers buy a promotional bottle in store and enter by SMS to win cases of Blossom Hill or £250 cash.