The world’s 10 biggest spirits brands

2. BACARDI

Volume 2011: 19.6 million 9l cases
Volume 2010: 20.3 million 9l cases
Change 10-11: -3.5%
2011 ranking: 2

In 2012, Bacardi has been celebrating its 150th anniversary in style by throwing parties around the world, from a Super Bowl party in Indianapolis with headline talent to a Prohibition-era themed party in Germany with singer Kelly Rowing.

Another was a music festival in Ibiza with Tiesto, Tinie Tempah, David Guetta, Elton John and Lenny Kravitz, among other music legends. A 150th limited edition rum, blended by eight Bacardi Maestros de Ron, all Bacardi family members, and bottled in a handmade crystal decanter, represents the legend of El Coco.

Only 1,000 bottles of this rare rum were crafted, with around 200 available for sale for US$2,000 each in select retail establishments.

In 2011, more than 85 markets around the world launched the “Bacardi Together” campaign, supported by an estimated US$100 million investment. The campaign included TV and outdoor installations in New York, Germany, Canada and the UK. Last summer the spiced rum Bacardi Oakheart was also launched in 28 markets.

It became one of the most successful spirit launches of the year, reaching close to half-a-million cases in only six months.

Brand owner: Bacardi Global
Head office: 28 Dorset Square, London NW1 6QG, UK
Tel: +44 (0) 20 7563 3400
Website: bacardi.com
Brand director: Eugenio Mendez
PR: Patricia Neal, +1 294 1110

2 Responses to “The world’s 10 biggest spirits brands”

  1. Daniel Cajigas says:

    Thank you for the info.

  2. This list might be right in the US but it is absolutely wrong insofar as top sales in the world. The world’s top selling brand is actually a Korean soju called Jinro. Soju is like the Korean version of vodka. Seven of the Top Ten are from India or Brazil and are not likely known to you.

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