World’s first salted caramel flavoured vodka launched

The Stolichnaya Premium Vodka brand has added Stoli Salted Karamel, claimed to be the world’s first salted caramel flavoured vodka.

Stoli salted karamel is the second flavour in the brand’s line of indulgent flavour offerings, a category that Stoli continues to pioneer by introducing unique and authentic flavour combinations.

William Grant & Sons Stolichnaya category director Lisa Pfenning said, “Next to chocolate, market research has shown that caramel is the most popular indulgent flavour offering and that savory flavour combinations are currently one of the fastest growing trends.

“The exciting launch of Stoli Salted Karamel will be supported via targeted media buys in key markets and the flavour will be brought to life via unique sampling events at key on-and-off premise accounts featuring a variety of signature cocktails and shots.”

Stoli Salted Karamel is available in bottle sizes of 50ml for $2.49-2.99, 375ml for $12.99-15.99 and 750ml, 1l and 1.75l for $23.99, $31.99 and $41.49 respectively.

The new flavour joins Stolichnaya’s flavoured premium vodka portfolio, which includes Chocolat Razberi, White Pomegranik, Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachik, Strasberi, Gala Applik, Wild Cherri, Hot and Sticki.