Diageo launches Guinness snacks

Diageo is to tap into the growing UK snack market by launching a range of Guinness branded “gourmet” peanuts and cashews.

The snacks – “Guinness gourmet peanuts and cashews” – will launch next week in Sainsbury’s at the premium price of £1.49 per pack.

Diageo has tried in the past to take Guinness from the pub into the supermarket food shelves.

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For St Patricks Day a special edition Guinness Marmite was created, while Diageo has also tried to push Guinness steak pies.