Tamdhu set for relaunch
The Tamdhu Distillery on Speyside is to relaunch in 2013 with the re-opening of its distillery under new ownership.
The distillery has been given a new lease of life after being recently purchased by Ian Macleod Distillers which has tasked Glasgow-based design agency, Good, to design a new, modern identity for the distillery and its malt whisky, which is to relaunch next year.
Good is aiming to use Tamdhu’s history and traditions to create a distinctive identity.
“Tamdhu was one of the first Speyside distilleries. It was founded by a consortium of leading local business entrepreneurs who put a lot of money into building what, at the time, was a cutting edge facility,” says Chris Lumsden, co-director of Good.
“It was a highly ambitious venture to produce the finest whisky they possibly could using every modern technique available to them. It’s that spirit of entrepreneurialism and innovation that we want to reflect in the new brand image.”
The Good team was chosen following their other work on developing a refreshed positioning and packaging for Glengoyne, Ian Macleod’s other distillery. The repackage will be launched later this year.
Iain Weir, the company’s marketing director, said: “Good came highly recommended and have delivered on their promises – a crystal clear, compelling positioning for Tamdhu that, as a team, we all embraced without hesitation.”
“As we get entrenched in the process of evolving our new packaging, the detail, reasoning and craft that Good are delivering will, without doubt, offer long term premium value to the Tamdhu brand.”