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J.P. Chenet to launch fruit flavoured wine
J.P. Chenet are to unveil a new range of fruit flavoured wine-based drinks at the 2012 London International Wine Fair.
The French wine brand are aiming to offer a premium alternative to fruit based ciders, bringing their unique style to the alcoholic fruit drink market.
“It is aimed to appeal to consumers who want a lighter more refreshing drink than a conventional wine,’ said the wine brand.
J.P Chenet fashion range also has a mushroom cork to add to the sense of celebration the brand is looking to create.
The new product is a 5.5% fruit-flavoured drink made from natural fruit flavours.
At LIWF, the company will also be launching a Fitou and Cotes de Provence Rose, and introducing a new Chablis.
J.P. Chenin will also be exhibiting a range of on-trade exclusive wines from our their properties. Notable amongst these are the recently acquired Chateau Faizeau, in Montagne St Emilion and Chateau Sergant from Lalande de Pommerol.