Top 10 new products

5. Jinro Soju

Jinro Soju, reportedly the world’s best-selling spirit brand, has agreed a UK distribution partnership with Hi-Spirits. According to latest figures, Jinro Soju, which is produced in South Korea, sells a word-beating 63 million cases a year. It is described as “a versatile 25% abv white spirit which makes an ideal base for cocktails and long drinks”, mainly thanks to its neutral flavour profile.

Contact: Hi-Spirits, +44 (0) 1932 252 100

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