New look and launches at Bowmore

7th February, 2012 by Alan Lodge

Bowmore has revamped its range of Islay single malt whiskies and introduced three new expressions exclusive to global travel retail (GTR).

On top of launching a new gift box and a refreshed bottle design across its entire domestic and GTR offering, the brand has launched its new whiskies “100 Degrees Proof”, “Springtide” and the limited edition Bowmore 1983 into GTR.

Bowmore, the first Islay Single Maltwhisky, today proudly unveils brand new packaging for its entire domestic and global travel retail / duty free range – a premium gift box and refreshed bottle design which will be released in February 2012.

Morrison Bowmore describes the new carton as “ a distinct modification from the traditional tube packaging and supports its premium brand positioning and strong brand personality.”

A statement added:….

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