Top 10 Champagne trends for 2012

13th January, 2012 by Rupert Millar

8. Prestige cuvées will return with a vengeance

It is the paradox of financial troubles that spending on luxury products and less frequent but more costly nights out seem to rise while the middle ground suffers. It is true that prestige cuvée Champagnes took the biggest hit between 2007 and 2009, falling 33% from 739,779 to 494,525 bottles, but between 2009 and 2010 this category has also seen one of the strongest returns – 17% to 582,657 bottles.

What’s more, recent releases of the much anticipated 2002 vintage, not to mention 2004 Cristal and, most recently, 2003 Dom Pérignon have done much to boost the category. In fact, merchants appear to have problems supplying the demand.

Although perhaps not strictly a prestige cuvée, Simon Davies, head of marketing at Fine+Rare, notes that when “Krug released its new 2000 vintage, we sold out of our pre-release allocation and had to beg and beg for more stock”.

Berry Bros & Rudd, Fine+Rare and Matthew Clark all report great demand for Cristal and Dom Pérignon, although Simon Jerrome, wine purchasing director at Matthew Clark, notes that other cuvées from the likes of Laurent-Perrier and Perrier-Jouët are not quite in so much demand, which demonstrates the sway held by Louis Roederer and Moët’s brands.

Of course Lee James, wine channel director at Pernod Ricard UK, would beg to differ: “Over the last 12 months we have noticed an increase in the on-trade consumption of prestige cuvées.

“We have seen growth across our prestige cuvée portfolio, but sales of Perrier-Jouët Belle Epoque Rosé 2004 are particularly strong. One of the factors driving this growth is by-the-glass sales made possible by the Perlage Champagne preservation system, which allows the restaurant or bar to open a bottle and serve it by the glass over a long period.”

In an interview last June, Geoffroy said he thought that Dom Pérignon was “hot” at the moment and he is clearly not wrong. Strong returns for the category and a buoyant luxury market gives prestige cuvées good momentum into the new year.

2 Responses to “Top 10 Champagne trends for 2012”

  1. This is a very exciting time for the Champagne industry!

  2. I’m delighted to see confirmation of the increasing interest in what are called Grower Champagnes but a little surprised that seems the on-trade is lagging behind the off-trade in the take up of these wonderful champagnes. To any on-trade outlets that are looking to differentiate themselves Grower Champagnes offer the lot: diversity of styles, wonderful food matching opportunities, fascinating stories to delight the customer, a chance for the sommelier to show his/her knowledge and last and certainly not least, a good margin. These champagnes don’t have to be sold at a huge discount and the quality of what’s in the bottle will not only please the consumer, but more than justify a price point that yields an attractive profit

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more