Luxury Power 50

41. Gary Boom

Age: 52

Boom set up Bordeaux Index in 1997, launching Live Trade in 2009, an online marketplace trading 60 of the world’s top wines.

In its first week, more than £1.5m was traded. Boom is also advisor for The Vintage Wine Fund, a Cayman Island-based investment company.

Last month, Boom admitted that the market had “corrected” fine wine prices, but remains confident about the security of wine as a medium- to long-term investment: “Compared to other asset classes aside from gold, fine wine still continues to outperform its rivals,” Boom said.

Bordeaux Index remains on track for another record year, with turnover for the year close to £100m.






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