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Cockburn’s 21st century makeover

Cockburn’s is being relaunched as part of a major investment in the Port brand following its purchase by Symington Family Estates last year.

This step, as previously reported by the drinks business, has not only seen the introduction of a new, more slender and embossed bottle design, building on the brand’s classic ‘70s design, but also “significant improvements” to the wine itself.

Since bringing the brand back into family ownership, after 48 years with Allied Domecq and Beam Global, Symington’s has preserved the Cockburn’s distinctive full-bodied palate and dry finish, but enhanced the wine with “more profound fruit and better structure.”

The company also confirmed that it has retained the additional maturity of the Cockburn’s Special Reserve, which historically spends longer in seasoned oak vats and tonels than most other reserve styles.

Paul Symington, joint managing director of Symington Family Estates, commented: “We are committed to reviving the fortunes of this iconic Port brand by restoring the quality that was the hallmark of its heyday. Cockburn’s has gone back to its roots in the Douro vineyards.”

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