Austria targets the US

Blaufränkisch could conquer the US market following Austria’s success with Grüner Veltliner in North America.

Elisabeth Kamper, managing director of the Esterházy Winery told the drinks business that on a May-time tour of the US with the Austrian Wine Marketing Board there was a notable interest in the country’s red wines.

“I was really surprised at how well Zweigelt and in particular Blaufränkisch were accepted,” she said, having attended press events in Los Angeles and New York city earlier this year.

Of the wines Kamper served in the US she recorded that it was the Esterházy Blaufränkisch Single Cru called Föllig which proved the most successful.

Having officially launched the Esterházy range of wines in North America she commented: “It’s so different to any other market because it’s very open minded to new things but also very competitive – it has to work otherwise you can be kicked out within a month.”

She also explained that there had been significant changes to the Esterházy’s wines after the appointment of consultant Stéphane Derenoncourt in July 2009.

“The biggest difference to our approach now is the timing of the harvest, and we are now two weeks later than everyone else.”

She recorded that harvesting took place last year in the last week of October for the winery’s red grapes, and that for the first time in the grower’s history, Esterházy had to put nets over its vineyards to prevent birds eating the ripe grapes.

Click here for more on the potential of Blaufränkisch in world markets

2 Responses to “Austria targets the US”

  1. Patricia says:

    Though old, I would be interested in reading the current analysis 😉

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Senior Export Sales Manager (Beer)

Protege International Group Cyprus Ltd
London, UK


Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Specialist

London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

On Trade Sales Manager

Sekforde Drinks Ltd

OenoTrade Portfolio Tasting 2020

London,United Kingdom
26th Feb 2020

Wines of Portugal Annual Tasting 2020

London,United Kingdom
27th Feb 2020

Sangiovese Reset

London,United Kingdom
3rd Mar 2020
Click to view more