Blossom Hill launches new range

Blossom Hill is to release a brand new range of blended wines called “The Vineyard Collection”.

The range, designed by Bloom, is the brand’s biggest new project to date and will be unveiled later this month.

Bloom was also behind the redesign for Blossom Hill’s Winemaker’s Reserve range. Bloom chairman, Ben White, commented on the brief saying what was needed was a design that drove an image of quality but, “without losing the brand’s accessibility amongst everyday wine drinkers.”

Kate Drew, Blossom Hill’s innovation manager, said: “With the new packs having a higher price and quality perception, this provides retailers and licensees with the opportunity to supply their consumers with a more premium wine offering from the Blossom Hill brand.”

Rupert Millar, 16.03.2011