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Strongbow gets consumers in on the act
Strongbow is using social networking site Facebook to get consumers involved with the brand’s next advertising campaign, offering them the chance to write lines for an upcoming television commercial.
The best entries will be included in the action-movie themed ad, which begins filming next month.
Lucy Henderson, brand manager for Strongbow at Heineken UK, said: “With nearly 100,000 Facebook fans, we are hoping to attract some great one-liners for our new advertising campaign.
“We hope that offering the opportunity to our Strongbow Facebook fans to come up with the new end line for our advertising will create even more consumer interest and engagement with the brand and bring to life Strongbow’s ‘Hard Graft’ advertising message.”
To add your best Schwarzenegger-inspired one-liner and see others efforts, go to www.facebook.com/strongbow
You can also follow the drinks business on Facebook by clicking here
Rupert Millar, 26.01.2011