Carlsberg revamps trade website
Carlsberg UK has given its We Deliver More website a complete overhaul as it looks to help licensees build their businesses in 2011.
The new look www.carlsbergwedelivermore.co.uk boasts more content, more savings suppliers and, most importantly, trial access for non-Carlsberg stockists.
Key to the new content is the “We Deliver More’s Eight Steps To Success”, a new set of retail principals that Carlsberg UK has created following research involving 2,000 consumers.
Even licensees who don’t stock Carlsberg can surf the site, while subscribers can benefit from a wealth of savings suppliers including Brakes and 3663.
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David Scott, director of customer marketing at Carlsberg UK, said: "Carlsberg UK is the only national brewer truly committed to supporting the on-trade and this revamped offer underlines this. We are certain it will help licensees deliver more for their pubs and their customers.”
Ben McFarland, 28.01.2011
