Lanson sparkles at St Pancras
Champagne Lanson has teamed up with Searcys and St Pancras International to transform the London railway station into a festive destination for Christmas shoppers this month.
Visitors to St Pancras will be offered loyalty cards, which will entitle the holder to a free glass of Champagne Lanson Black Label when they make six purchases from retail outlets within the station.
Lanson is also running a competition in the Searcys Champagne Bar for customers to win a year’s supply of Black Label.
In addition to a 40 foot high Champagne Lanson Christmas tree, a musical programme has been laid on to encourage visitors and travellers to embrace the festive spirit.
Partner Content
The initiative marks the last in a series of on-trade partnerships for Champagne Lanson during 2010 as part of its 250th anniversary celebrations. Earlier in the year the house formed a collaboration with Tom Aikens’ restaurant project at Somerset House.
Gabriel Savage, 07.12.2010
