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Retailer slams high street wines
A French specialist retailer in the UK has denounced most high street wines as “mediocre”.
Online retailer Seabright & Seabright, which launched in the UK last month, is hoping to demonstrate to UK consumers the quality and passion that can now be found in French wines.
Speaking as his company launched its ‘Twelve Wines of Christmas’ campaign, director Andrew Seabright said: "It’s crazy that, with France on our doorstep, the wines for sale on the high street are largely mediocre, mass produced and mass-marketed.
"All our wines are acclaimed in France for the quality and passion of their vignerons, and we capture the unique flavours of the most wonderful wine-making regions in the country," he added.
Wines included in the retailer’s festive case have been chosen with a Christmas link in mind. For example, the Vent d’Est of Cabardés, which is only blended in years when the prevailing wind is from the east, pays homage to eleven pipers piping.
For more details, visit www.seabrightandseabright.co.uk
Jane Parkinson, 25.10.2010