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Get Venice en primeur

The first wine to be produced in Venice is to be offered en primeur in a move that is gaining momentum in Italy.

Venissa is following in the wake of Brunello di Montalcino, whose futures sale has become quite an event both in Italy and abroad.

The winery began offering its first 700 six bottle cases on 1 October and there will be three “lots” offered through to 31 December 2011. The first lot involves 180 cases costing €210 each plus €60 on delivery and will be on offer until 31 December this year.

The second lot of 240 cases goes on offer on 1 January 2011 and runs until 30 June. Prices are again €210 a case but €90 upon delivery and the final lot from 1 July to 31 December 2011 of 280 cases involves a €120 delivery charge on top of the standard price per case.

Buyers are allowed to buy up to six stock options and upon doing so collect a contract redeemable when the wine becomes physically available in February 2012.

Venissa, or “lagoon wine”, is produced on one of the many little islands surrounding Venice and is made from the resurrected grape variety Dorona.

Rupert Millar, 07.10.2010

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