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Drinks by the Dram

A revolutionary whisky sample service has been launched by award-winning online retailer Master of Malt.

Drinks by the Dram answers the perennial problem of how to taste spirits before buying a whole bottle by stocking 30ml spirit formats.

The initial 50-strong range includes samples from famous brands including Glenfarclas and Bruichladdich. Plans are afoot to list more than 200 spirits by the end of May, and more than 1,000 by Christmas.

Starting at £1.95 a sample, the scheme includes everything from 10 year old Bourbon to 40 year old Scotch.

The idea of the scheme came from a sampling session with Master of Malt’s staff, as the firm’s sales director, Ben Ellefsen explains: “We wanted a way that we could sample new releases from our favourite distilleries and bottlers without the expense of committing to a whole bottle of each before we’d even tried it.

“We hope to have several hundred drams available soon, and are currently working tirelessly to offer an even bigger selection for whisky fans everywhere,” he added.

A full list of samples is available at:

Jane Parkinson, 24.05.2010

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