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Codorniu launches on-trade sparkling wine training scheme

Sparkling wine brand Codorníu is launching the first-ever sparkling wine category training programme, in response to an industry-wide need highlighted by leading bar managers.

Codorníu has teamed up with on-trade training experts Soulshakers to deliver Fizzness School, a category-led training programme that will aim to demystify sparkling wine, giving increased understanding of customer motivations and sales potential in the category.  

Participants will receive practical advice on delivering exceptional service and added value to their customers, always with a keen eye on maximising profitability.

Each of the five modules in the training session finishes with a different tasting, including a blind tasting to appreciate the different styles of sparkling wine available and a portfolio tasting from Codorníu.

Marcus Sweeney, bartender with the Match Bar Group, said: "Awesome session. Fantastic points and things that I’ve never heard of in relation to sparkling wine production.

“Each module covered all the points needed from the history to how to serve, with some great points on how to up-sell which is really important to bartenders in the on-trade."

‘Fizzness School’ is open to all bartenders and private sessions can be arranged free of charge on request in your venue.

Contact for more details on how to hold a Fizzness School training session in your bar.

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