This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Ornellaia auctions limited-edition bottles
Tenuta dell’Ornellaia, producer of Super Tuscan wines from the DOC Bolgheri, has announced the launch of their Vendemmia d’Artista.
This concept, which started last year, creates a range of labels to celebrate the release of the winery’s flagship wine Ornellaia.
127 bottles have been decorated with the hand-made labels each one on the theme of L’Armonia – harmony – a reference to the current, 2007, vintage’s attributes.
The bottles in the range include: a nine-litre salmanazar, 18 six-litre imperials and 108 double-magnums. The double-magnums are available in six series of 18 bottles.
Each series has its own colour scheme: copper, emerald, slate, solferino, violet and wine.
The labels have been created by Egyptian born Ghada Amer and Iranian born Reza Farkhondeh, both of whom are resident in New York City.
The range will be launched with a dinner and auction at the Whitney Museum of Art in Madison Avenue, New York in April.
The live and online auction, conducted by a Sotheby’s auctioneer, will see the salmanazar, four of the imperials and the 18 bottles of the copper series double-magnums up for sale. Proceeds will go to the museum.
“After the success of the 2009 launch of the Vendemmia d’Artista project, which aims to recapture the tradition and value of artistic patronage in a modern-day key, Ornellaia now embarks on its second season,” said Giovanni Geddes, CEO of Tenuta dell’Ornellaia.
“In 2008, which marked the 20th anniversary of Ornellaia with vintage 2005, we started raising donations for restoration efforts directed at our international artistic patrimony. In just two years, more than €200,000 has been raised. This is just a drop in the ocean which we hope to build upon with the auction of these beautiful, unique large-sized bottles which will be donated to the Whitney Museum in New York next April.”
Rupert Millar, 11.02.10