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Hallgarten Druitt to distribute VIA wines

Chilean winery VIA Wines has appointed Hallgarten Druitt to distribute its Oveja Negra brand.

The responsibility for handling on- and off-trade sales in the UK has switched from Bibendum with immediate effect.

Mark Halliwell, business development manager, UK and Ireland, for VIA Wines will be co-operating with the Hallgarten Druitt team to develop the brands’ British market.

“We are delighted to be working with Hallgarten Druitt to establish Oveja Negra wines in the UK and are confident that their experience and expertise will develop a strong presence for the brand here in the UK,” said Halliwell.

Jim Wilson, agency and marketing director for Hallgarten Druitt said that the agreement would “add to an already sound Latin portfolio and will give us a South American range to rival the best.”

The Oveja Negra or ‘black sheep’ brand is meant to present a spirit of innovation and includes unusual blends such as Sauvignon Blanc and Carmenère, as well as a single vineyard range.

Their 2008 Cabernet Franc/Carmenère has already been awarded Wines of Chile’s trophy for best value red.

Rupert Millar, 08.02.10

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