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Experts to lead Rioja into the future

The great and good of the wine industry are gearing up to lead Spanish wines into the future at WineFuture-Rioja 09.

Created by the Wine Academy of Spain, the forum will assemble influential wine industry personalities at Riojaforum in Logrono, Spain on 12 and 13 November.

Experts from around the globe will address topics such as the economic crisis; trends in consumption and sales; as well as climate change, packaging, branding, and more.

“We are very pleased with the quality of speakers who have agreed to share their expertise,” said Pancho Campo MW, founder of Winefuture 2009. “We intend for Winefuture-Rioja 09 to be a source of serious analysis of the current marketplace as well as a source of inspiration and leadership for the future.”

Speakers include Mel Dick, president of wines for Southern Wines & Spirits; Dan Jago, director of wines for Tesco; Robert Parker, Jr. from The Wine Advocate; Jancis Robinson MW; Gary Vaynerchuk from Wine Library TV, and Don. St. Pierre, CEO for ASC Fine Wines in China, among many others.

“To our knowledge it is the first time these leaders have all met at once,” said Campo.

The Wine Academy of Spain reports that they have received 267 registrations from nearly 38 countries as of early June, and anticípate a total audience of 500 guests, speakers and journalists.

The conference will include panel sessions, a grand tasting conducted by Parker, and a wine showcase. “Wineries from the most important wine regions are showing tremendous interest in presenting their wines at the Exhibitor´s Area,” said Rony Bacque, international sales manager for the Wine Academy of Spain.

Session topics will address:
• The global economic crisis
• How to improve consumption
• How to improve sales in the on-trade and off-trade
• Emerging and interesting markets: Asia, Russia and Scandanavia
• The environment and its business opportunities
• Wine education for increasing sales and consumption
• The role of wine writers and critics in the future of the industry
• The role of wine fairs and competitions as marketing and sales strategies
• The importance of Internet for promoting sales and consumption
• The importance of brands in the future of the industry

Winefuture 2009 is organised by the Wine Academy of Spain with the support of sponsors including Rioja, Avis, Constellation Brands Europe, Araex, Marqués de Riscal, and Dinastía Vivanco. For further information and to register visit

Alan Lodge, 29.06.2009

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