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Bordeaux Index launches first two-way fine wine trading screen

Fine wine’s first two-way trading screen has gone live. Launched by fine wine traders Bordeaux Index, the new service claims to be the only internet trading platform that guarantees both buying and selling prices for 60 of the world’s top wines, and allows bids from private and trade buyers.

Called LiveTrade, the trading platform differs from Liv-ex, the fine wine exchange, in two key areas. Firstly, LiveTrade allows private individuals to bid (not just trade buyers), and secondly, it lists both a selling and buying price on all wines displayed.

Gary Boom, managing director at Bordeaux Index, explains: “In a world where an estimated £5 billion worth of fine wine is for investment trading, existing services are frankly not good enough. Investors want to know instantly how much their wine is worth and how much they can buy / sell for. And they want constantly updated information.

“LiveTrade is unique as it gives investors, both private individuals and trade, actual prices on a comprehensive list of the world’s top wines that can be traded immediately without having to further contact a broker. It creates a single point of call, making trading, in a variety of currencies, more straightforward and less time consuming.”

For more on Boom’s reasons for launching the service, see April’s fine wine profile in the drinks business.
Patrick Schmitt, 30.04.2009 

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