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Tesco’s digital wine information

Tesco plans to install new wine information technology in stores later this year. The Virtual Wine Advisor will be trialled in six of its largest stores and if successful, the supermarket will feature the device in 150 stores next year.

Providing customers with a library of wine information and recommendations, the Advisor allows shoppers to search for a wine by country, colour, style and/or price. More detailed information on each wine will be made available, should customers want to research its potential purchase further.

The equipment, originally developed by Retec Interface, has been “exclusively tailored in line with [Tesco’s] customers’ needs and expectations.”

Andrew Gales, BWS technical manager said: “The Virtual Wine Advisor is an exciting new piece of technology. Buying wine is still quite a daunting process for some customers, and this is an easy and inclusive device that customers can simply access.

“Following the completion of the trial, we aim to develop the Virtual Wine Advisor as a true information resource for all our customers who buy wine both in-store and on-line.”

Jane Parkinson 01/10/08

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