First bag-in-box perry launched under new brand
Norfolk-based Broadland Wineries is launching the UK’s first bag-in-box perry under a new umbrella brand called Belgars. The fruit wine maker and contract bottler’s has developed the product specifically for the summer barbecue market.
“We have successfully made and bottled many wines and perries for our customers and felt the market was ready for a standalone Broadland’s product,” said David Thornhill, sales manager at Broadland of the new brand.
“Who wouldn’t want a nicely chilled three-litre box of medium dry Belgars Perry waiting for them in the fridge when they got home from work?” he added.
With a 7.5% ABV, the Belgars’ perries (a medium dry and medium sweet) are available in three-litre fridge ready boxes.
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Distribution is through wine agent and importer Bottle Green with an RRP of £5.00.
Patrick Schmitt 18/06/08
