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Premium own-label drinks in rapid growth
Speaking at yesterday’s drinks business Premium Forum in London, ACNielsen analyst Graham Page told a packed audience that own-label wines and spirits are an area “to watch very carefully”.
He said there is “a big growth” in the sector, especially when it comes to premium retailer sub-brands such as Tesco’s “Finest” range or Sainsbury’s “Taste the difference.” This more expensive tier of own-label lines in Britain’s leading supermarkets are valued at £3.4 billion for wine, £2.1bn for beer and £2bn for spirits (ACNielsen Scantrack, grocery multiples, year to 30.12.06). Together, beers, wines and spirits premium own-label lines are growing at 19%, although currently they only represent 3% of the alcoholic drinks category in British multiple retailers.
He added that “there is an industry desire to premiumise at brand and retail level.” This is spurred on by consumer trends which show an “ageing population that is trading up and a young population that is increasingly aspiring.”
Patrick Schmitt 25/04/07